Profile

I build clear brands that sell, and grow the businesses behind them. 15 years across brand strategy, visual identity and brand management, with deep specialization in specialty coffee and F&B. Author of two books, brand-building speaker, and an early adopter of AI across the brand workflow, from research to execution.

Experience

1. FounderThe Green Bike Roastery

   2026

   Built the roastery from zero: strategy, visual identity, e-commerce, and an interactive digital customer experience.

2. Director of Innovation & DevelopmentBlack Knight

   2024

   Led product and experience development aligned with the brand.

3. Brand ManagerThe Coffee Lab

   2023

   Managed the brand and kept it consistent across every customer touchpoint.

4. ConsultantAl Gahwa Al Arabiya

   2022 – Present

   Brand strategy and business development consulting.

5. Founder & OwnerDEX Branding Agency

   2022

   Agency focused on identity and brand strategy for coffee, F&B and retail businesses.

6. Brand ManagerWorld of Restaurant Co

   2021

   Managed multiple restaurant brands and their market presence.

7. Regional DirectorThe Designers Meeting

   2013 – 2014

   Led the regional designers' community and its events.

Selected talks & workshops

• Building Brand Strategy — Madinah Chamber of Commerce, Meetup Morning (2019)
• Marketing in 19 Seconds — course & workshop for entrepreneurs (2019)
• Building & Developing Brands — panel talk, Ink Coffee cultural café
• Brand identity workshops — Business Hub (2020)
• Brand building session — Bab Almadinah (2020)
• Thursday Meeting — first visual-art lecturer in Madinah